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Learn flawless ad reads based around your podcast style.

Better Ad Reads

Get rid of stiff, overly-scripted commercial delivery and grab audience attention with natural-sounding ads that boost revenue. Learn to nail more authentic, engaging ad reads in this 4-session 1-on-1 course. Anne will help you through the basics to the tricks, from improv skills to mastering live and pre-recorded styles. You’ll build confidence, polish your performance, and discover ways to make every ad feel like part of your story. 

Anne Ganguzza
Anne Ganguzza

Want your podcast ads to stand out?

Hey there! I’m Anne Ganguzza, and with over 15+ years as a Voice Acting Coach and producer, 35+ years teaching, and more than eight years of delivering my award-winning podcast weekly, I know how important it is to connect authentically with your audience—especially when it comes to podcast ads. Ads don’t have to feel like a break in the action; they can be a seamless, engaging part of your show that your listeners actually enjoy.


That’s why I created Better Podcast Ad Reads, a 4-session 1-on-1 course to help you craft ad reads that feel natural and true to your podcast’s style. Together, we’ll work on making your ads conversational and relatable while still delivering results for you and your sponsors.


Whether you’re promoting your own show or reading for others, you’ll get the skills you need and gain the confidence to make your ads stand out. If you’re ready to turn your ad reads into something your audience will love, let’s get started!

Session 2

Using Improv to Enhance Your Ad Reads

Improvisation can elevate your ad reads into authentic, engaging moments that seamlessly blend into your podcast. Improv isn’t just for comedians—it’s a valuable tool for podcasters to infuse energy, personality, and spontaneity into ad scripts, creating a deeper connection with their audience. Learn how to handle unexpected shifts with ease, and gain a toolkit of techniques to keep your ad reads fresh, dynamic, and true to your tone.

Session 3

Delivering Pre-Produced Host-Read Ads with Confidence

Focus on mastering pre-produced host-read ads, one of the most versatile and effective types of podcast advertising. Learn how to maintain a conversational tone even in a pre-recorded format, ensuring your ads feel authentic and engaging rather than rehearsed or stiff. We’ll work on blending your natural personality and voice into the script, making the ad feel like a personal endorsement rather than a sales pitch. Give your sponsors a great sounding ad - sound your best!

Session 1

Foundations of Authentic Ad Reads

Kick things off with an exploration into why natural, conversational ad reads are crucial for maintaining audience engagement and trust. We’ll start by unpacking the psychology of podcast advertising and why authenticity resonates so deeply with listeners. Learn to spot common mistakes, like overly formal delivery or disruptive transitions, and discover how to align your ad reads with your podcast’s unique tone. Gain a foundation of tools to help you start voicing ad reads that feel natural, engaging, and seamlessly integrated into your podcast episodes. 

Session 4

Evaluating, Refining, and Marketing Your Ad Reads

Learn how to assess your tone, pacing, and delivery to ensure they’re keeping listeners engaged. Discover how to incorporate feedback—both from sponsors and your audience—to continuously refine your performance and make your ads feel genuine and impactful. Dive into the marketing side of things and position yourself as a podcaster who delivers high-quality, authentic ad reads.  

Better Ad Reads

$720

720

Learn flawless ad reads based around your podcast style.

Work with an award-winning Host & Producer

SOVAS

Nominee

2024

Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host

SOVAS

Winner

2023

Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host

SOVAS

Nominee

2023

Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host

SOVAS

Winner

2022

Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host

SOVAS

Nominee

2022

Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host

SOVAS

Nominee

2021

Outstanding Podcast - Craft & Business of Voice Acting - Best Producer

SOVAS

Nominee

2018

Outstanding Podcast - Craft & Business of Voice Acting

People working with Anne

I learned so much from her

Anne took me on as a student when I was very new to voice over. I learned so much from her. She was patient and supportive, and worked with me until I had the skills to create a high quality eLearning demo reel. Anne was a fun person to work with who always lifted me up. Thanks so much, Anne!

Sara Susskind

Anne is a pro when it comes to directing

Working on my demos and coaching with Anne was an absolute blast! She really met me where I was at with my voice, and helped me nail down my brand, and we were able to find spots together that showcased my skills. The demo recording sessions were so much fun, and Anne is a pro when it comes to directing. I now have a corporate narration and an eLearning demo that I am absolutely thrilled with, as well as tons of new skills when it comes to approaching copy and booking jobs. So, thank you Anne, for an awesome experience.

Jordan Kilgore

Straightforward, illuminatory, no-nonsense

Speaking as a former teacher, Anne’s coaching style is sublime: straightforward, illuminatory, no-nonsense (but always fun!), and patient—exactly the style I need and appreciate. Her ability to break down multi-layered techniques into comprehensible pieces is superb, her ear for nuance is incredible, and her ability to get me to hear and understand what makes a top-notch read is both awesome and inspiring. Mere thanks seem inadequate; I am eternally grateful for your lessons and guidance, Anne!

Jerry Harris

Anne and her awesome engineer John Chominsky have demo production down to a science!

I just wrapped up my corporate narration demo with Anne Ganguzza after coaching with her over several months. She is truly a great coach who really cares about her students. I know that my performance has come a long way under her tutelage. As one of her other testimonials wisely said, “She’s the toughest coach you’ll ever love!” I also have to add that the demo recording session was a great experience. Anne and her awesome engineer John Chominsky have demo production down to a science. I’m looking forward using my shiny new corporate narration demo to level up my marketing!

Indrani Kowlessar

Professional, well-curated, and thoughtfully produced!

Anne is an amazing coach. She is smart, creative, knowledgeable, and dedicated to her students. She is full of insights, techniques, and “teachable moments” that help you to get where you need to be. She is tough but kind and when everything finally clicks–it is so worth all the work. There were moments that I didn’t think I would ever "get it" but Anne didn’t give up and neither did I. It takes time to learn a new skill and it is so rewarding when it all finally comes together. Now I have an amazing demo that is professional, well curated, and thoughtfully produced. It shows range and also really showcases me. Thank you Anne! It has been a pleasure learning from you.

Madison Curry

Fundamentally transformed my VO abilities!

As a newcomer to voice acting, and eager to dive in and swiftly produce results, I quickly realized Anne’s approach demanded patience and discipline. With her guidance, I honed my technique, refined my approach, and fundamentally transformed my voice acting abilities. Anne instilled in me crucial qualities like confidence and authenticity, culminating in the creation of an impressive Medical Narration demo we're both proud of. Now, we're gearing up for a new endeavor with a Corporate Narration demo, and I look forward to continuing this journey with Anne, not just as a coach but as a valued friend. Thank you for everything, Anne! Look forward to continuing to work with you and develop into the best voice actor I can be!

Alan Cohen

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