Learn flawless ad reads based around your podcast style.
Better Ad Reads
Get rid of stiff, overly-scripted commercial delivery and grab audience attention with natural-sounding ads that boost revenue. Learn to nail more authentic, engaging ad reads in this 4-session 1-on-1 course. Anne will help you through the basics to the tricks, from improv skills to mastering live and pre-recorded styles. You’ll build confidence, polish your performance, and discover ways to make every ad feel like part of your story.
Want your podcast ads to stand out?
Hey there! I’m Anne Ganguzza, and with over 15+ years as a Voice Acting Coach and producer, 35+ years teaching, and more than eight years of delivering my award-winning podcast weekly, I know how important it is to connect authentically with your audience—especially when it comes to podcast ads. Ads don’t have to feel like a break in the action; they can be a seamless, engaging part of your show that your listeners actually enjoy.
That’s why I created Better Podcast Ad Reads, a 4-session 1-on-1 course to help you craft ad reads that feel natural and true to your podcast’s style. Together, we’ll work on making your ads conversational and relatable while still delivering results for you and your sponsors.
Whether you’re promoting your own show or reading for others, you’ll get the skills you need and gain the confidence to make your ads stand out. If you’re ready to turn your ad reads into something your audience will love, let’s get started!
Session 2
Using Improv to Enhance Your Ad Reads
Improvisation can elevate your ad reads into authentic, engaging moments that seamlessly blend into your podcast. Improv isn’t just for comedians—it’s a valuable tool for podcasters to infuse energy, personality, and spontaneity into ad scripts, creating a deeper connection with their audience. Learn how to handle unexpected shifts with ease, and gain a toolkit of techniques to keep your ad reads fresh, dynamic, and true to your tone.
Session 3
Delivering Pre-Produced Host-Read Ads with Confidence
Focus on mastering pre-produced host-read ads, one of the most versatile and effective types of podcast advertising. Learn how to maintain a conversational tone even in a pre-recorded format, ensuring your ads feel authentic and engaging rather than rehearsed or stiff. We’ll work on blending your natural personality and voice into the script, making the ad feel like a personal endorsement rather than a sales pitch. Give your sponsors a great sounding ad - sound your best!
Session 1
Foundations of Authentic Ad Reads
Kick things off with an exploration into why natural, conversational ad reads are crucial for maintaining audience engagement and trust. We’ll start by unpacking the psychology of podcast advertising and why authenticity resonates so deeply with listeners. Learn to spot common mistakes, like overly formal delivery or disruptive transitions, and discover how to align your ad reads with your podcast’s unique tone. Gain a foundation of tools to help you start voicing ad reads that feel natural, engaging, and seamlessly integrated into your podcast episodes.
Session 4
Evaluating, Refining, and Marketing Your Ad Reads
Learn how to assess your tone, pacing, and delivery to ensure they’re keeping listeners engaged. Discover how to incorporate feedback—both from sponsors and your audience—to continuously refine your performance and make your ads feel genuine and impactful. Dive into the marketing side of things and position yourself as a podcaster who delivers high-quality, authentic ad reads.
Better Ad Reads
720
Learn flawless ad reads based around your podcast style.
Work with an award-winning Host & Producer
SOVAS
Nominee
2024
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Winner
2023
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2023
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Winner
2022
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2022
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2021
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer
SOVAS
Nominee
2018
Outstanding Podcast - Craft & Business of Voice Acting
People ❤ working with Anne
Incredible Demo Experience!
I chose to work with Anne as I needed to level up my career. It was a wonderful experience. Anne's coaching is spot on, and exactly what I needed to change my delivery. She gave lots of helpful homework throughout the process and provided honest critique. The demo production was top notch. She took the time to work with me on the right scripts for me, understanding who I was as a person and my brand. The quality of the production was the highest level. I'm very pleased and would highly recommend working with her.
Susie Hackel
Elevating my medical voiceover game with Anne
At least a year before I decided to dip my toes into the world of voiceover, I had found Anne's website and LinkedIn page and knew that I wanted to coach with her one day. Boy did she have her work cut out for her... Anne gives honest, constructive feedback (and homework)! I'm thrilled with how much we have accomplished in our time together, and I love that my medical narration demo shows so much range!
Tara Kulkarni
Anne's coaching makes the difference!
Super grateful to Anne for her expertise as a voiceover coach and her knowledge of current market trends! I'm particularly thankful for her thoughtfulness throughout the process in picking the right scripts for me and giving me specific feedback to guide me to a performance that stands out. She's also fun to work with to boot! I'm incredibly happy with the end result and I'd easily recommend her to anyone thinking about a new demo!
David Woo
A keen ear for nuance...
A trained teacher, Anne’s methodical approach to training had me working hard and getting better! She was very patient with a keen ear for nuance. She did a great job teaching me the nuanced differences between corporate narration and commercial. My demo was thoughtfully curated and selected and the recording experience was a learning experience in and of itself.
Farrah Haidar
I absolutely loved working with Anne
I absolutely loved working with Anne. She's professional, kind and extremely capable. She's won a few well deserved awards for her demo production, but if she could win an award for teaching voice over, she'd win that too. When I started working with her, I was more timid when it came to being able to speak more conversationally as much of the voiceover work I do requires a more robotic style. I can now confidently say I am very capable of performing multiple styles of Elearning thanks to Anne's coaching. I'm pleased and proud to have had her as a coach and will come back in the future for more demos when needed.
Dina Mujanovic
Working with Anne was a great experience!
I had so much fun and I learned and grew so much. She was very kind, nurturing, and encouraging, while at the same time giving me honest feedback and pushing me to go further and develop my skill level. You could tell she really cared about my growth and preparing me for a successful career in voice over. Together we created a demo that I am excited to take into the next phase of my voiceover journey. I will definitely be back to work with Anne in the future!
Kendra Ciancio