What is a Customer's Journey, and how does it relate to voiceover? How do you optimize each step of the way so that your client feels comfortable and ends up choosing you as their next voice? Having a clear path with intentional steps in the sales funnel will help you convert more leads into happy clients. In this article, we'll walk through the steps of a potential client from start to finish as they research and choose their voiceover provider - YOU!!! :) We'll look at why it's important and how each step can be optimized so that everyone involved comes out a winner.