In an ideal world, everything would go exactly as planned. But as the saying goes, “The best-laid plans of mice and men often go awry.” That’s why, in business, having a Plan B isn’t a sign of failure—it’s a sign of intelligence and adaptability.
Success Means Staying Flexible
Take Google, for example. Their Plan A was simple: provide a free search engine and generate revenue through paid listings alongside organic search results. But it was their Plan B—using search algorithms to deliver targeted ads across the web—that became their primary revenue driver. Without this pivot, Google wouldn’t have become the industry leader it is today. The lesson? Business success isn’t about rigidly sticking to one plan; it’s about evolving, seizing new opportunities, and being open to change.
The Unpredictable Nature of Voice Over
The voiceover industry is dynamic, competitive, and constantly shifting. In addition to the growing number of individuals entering the field, emerging technologies like AI-generated voices and gig-based platforms are creating seismic shifts in the profession.
While the demand for content is higher than ever, rates are being driven down by lower-cost alternatives—including AI-generated voices and companies willing to settle for subpar quality to cut costs. With companies developing synthetic voices, and corporate teams tapping “Bob from accounting” for their internal narration needs, it’s more important than ever for voice actors to have a Plan B.
A backup strategy won’t just help you survive these changes—it will help you thrive.
How to Go About Building Your Plan B
Contrary to popular belief, having a Plan B doesn’t mean you’re preparing for failure. Instead, think of it as creating multiple streams of income within your business. Just like Google, both plans can exist simultaneously, strengthening your brand and financial stability.
Consider these strategies for diversifying your career:
Expand into multiple VO genres – If you’re primarily focused on commercials, why not explore eLearning, corporate narration, or animation?
Develop technical skills – Audio engineering, editing, and mastering are valuable skills that can support your career or provide additional income.
Explore casting and directing – Many experienced voice actors step into casting or coaching to share their expertise and grow their network.
Leverage your existing talents – If you have a knack for marketing, networking, or finance, consider offering your expertise to other voice actors as a service.
The goal of Plan B isn’t to leave voice over—it’s to create additional branches that keep your career stable, even when the industry shifts.
Redefine Success on Your Own Terms
Success isn’t a straight line. There’s no single path that guarantees a sustainable voice over career. That’s why defining what success looks like for you is so important.
What do you love about voice over?
What drives your passion for the industry?
How do you want to structure your work-life balance?
By answering these questions, you can shape a career that aligns with your strengths, interests, and financial goals—regardless of which plan gets you there.
YourBackup Strategy May Be Closer Than You Think
Chances are, you’re drawn to voice over because of certain natural abilities. Maybe you have a background in performance, love storytelling, or are great at managing your own schedule. These same skills can help you identify other opportunities within the industry.
• Good with numbers? Help fellow voice actors with bookkeeping or client management.
• A natural networker? Start a VO networking group or teach business skills to other actors.
• Tech-savvy? Offer editing and mastering services or assist with home studio setups.
By integrating your existing strengths into your Plan B, you create a safety net that allows you to pivot without starting over.
The Smartest Voice Actors Have a Backup Plan
Jumping into voice over as an entrepreneur is exciting—but it’s also unpredictable. The most successful voice actors don’t rely on just one path. They keep their options open, evolve with the industry, and build sustainable careers by thinking ahead.
If you asked 20 successful voice actors how they got to where they are today, you’d get 20 different answers. So why limit yourself to just one path? Keep your mind open, stay adaptable, and remember—having a Plan B isn’t about giving up. It’s about setting yourself up for long-term success.
Thanks for reading! - Anne
Work with Anne
Anne Ganguzza is California-based Voice Actor, Voiceover Coach, and award-winning Director & Producer specializing in target-marketed Voiceover Demo Production.
