I get it all the time...How do I find Work as a New Talent?
I hear it all the time: How do I find work? It’s one of the top five questions new voice actors ask. But experienced talent knows that simply finding work is a misleading concept. The idea that voice over jobs are just waiting under the right rock shifts responsibility away from the voice actor.
The better question is: What can I do to convince clients to hire me—and keep hiring me? Instead of focusing on finding jobs, shift your mindset to earning them. That means improving your skills, creating professional-quality work, and marketing yourself effectively. Here’s how.
Get Good. Be Good.
First things first—invest in great coaching. Voice over acting is a unique skill with its own set of challenges. Unlike on-camera or stage actors, voice actors often work in isolation. There are no co-stars, costumes, or sets to bring a character to life—everything must come from you.
When the record button is pushed, you have to deliver on the spot. If your performance isn’t strong, it won’t matter how well you market yourself—you won’t book the job. A solid foundation in acting, script analysis, and performance is essential. Work with a reputable coach to develop the skills needed to stand out.
Build a Sound Foundation as a New Talent
Now more than ever, audio quality matters. If your recordings aren’t top-notch, clients won’t take you seriously. The era of passable audition audio is over—your sound needs to be clean, crisp, and studio-quality.
To achieve this, you need:
A quiet, properly treated recording space
A high-quality microphone with excellent frequency response
A low noise floor (no room echo, fan noise, or interference)
Knowledge of basic audio engineering (recording, editing, file formats)
If you’re unsure about your setup, invest in a professional consultation to optimize your sound. And don’t waste money on cheap gear bundles—you’ll end up replacing them later. If you’re serious about this career, start with the right tools.
It's Demo Time!
If you have to ask if you’re ready for a demo, you’re not ready. A professional demo is your calling card—it shows what you can do, what makes you unique, and why clients should hire you. But you should never rush into making one. Before recording a demo, you need:
Consistent training in your chosen genre
Strong self-direction skills
A professional recording setup
A clear understanding of industry standards
Your demo should be produced by a reputable industry professional who understands the genre you’re targeting. It should showcase your strengths, range, and ability to deliver real-world performances. Without a solid demo, you’re not ready to compete.
Voice Over is a Business (and that means Marketing)
This is where most new voice talent struggle. You can’t just make a demo and expect jobs to appear—you have to work to get work. Voice over is a business, and that means marketing. If you’re just starting out, up to 80% of your time should be spent on marketing. Even established voice actors devote a significant portion of their week to finding new clients.
Marketing efforts should include:
Content marketing (blogging, videos, and social media presence)
Direct email outreach (researching and contacting potential clients)
Website SEO (ensuring your website ranks for relevant searches)
Vetted client lists (identifying companies that hire voice talent)
Networking (attending industry events, joining online groups, connecting with peers)
If you don’t treat voice over like a business, you won’t succeed. Clients won’t just find you—you have to put yourself in front of them consistently.
You Gotta Love It!
Instead of asking how to find work, ask yourself if you love voice over enough to put in the effort. Are you willing to work like a startup business, with long hours and relentless marketing?
This isn’t a game of hide-and-seek. You don’t find voice over jobs—you earn them by improving your skills, perfecting your sound, and consistently putting yourself out there. Success isn’t about luck—it’s about persistence, consistency, and passion. If you’re ready to put in the work, go for it. I believe in you.
Thanks for reading - Anne
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Anne Ganguzza is a Voice Actor, Coach, Influencer, and award-winning Podcaster & Demo Producer. based in Southern California.
