Set Your Marketing Goals and Watch Your Business Grow
Marketing is all about growth, and now that it’s a new year, it’s a great time to start thinking about new ways to grow your business. You may not love to market, but when you set a marketing resolution with intention, not only are you more likely to achieve it, but you’ll also grow you and your business along the way. A strategic approach will help you maximize your efforts and avoid burnout. Here are three tips to get you started for a more successful year!
1. Make Marketing a Daily Habit
Just like auditioning, marketing deserves a dedicated space in your schedule. Set aside consistent time each day or week to focus on your outreach, content, and client connections. Use a planner, scheduling app, or CRM to keep yourself accountable and track your progress. If you approach marketing with structure and consistency, you’ll start to see real results. Even 15 to 20 minutes a day, three to four times per week, can make a big impact.
Start by reviewing what’s working and what isn’t. Are you effectively collecting leads? Are you using a CRM to organize your client relationships? Have you established a posting schedule for social media? Are you proactively reaching out to clients to ensure you’re meeting their needs? Jotting down your goals will keep you focused and help fill any gaps in your current marketing efforts.
2. Invest in Learning and Market Smarter
One of the best ways to improve your marketing is to continue learning. The more you understand your target audience and industry trends, the more effective your strategies will be. Research your ideal clients, study their buying habits, and learn how they discover and hire voice talent. If you can anticipate new industry trends, you’ll position yourself ahead of the competition.
To start, focus on understanding your buyers. Many businesses make the mistake of prioritizing what they want to sell rather than learning what their customers actually need. Each voice over genre has its own set of buyers with specific interests and challenges. Educate yourself on their needs and how your services can provide the best solutions.
For instance, if you specialize in commercial voice over, research how businesses cast for commercials. Some brands go through agencies, so ensure your agents have your latest demos and maintain strong communication with them. Others hire production companies, so keep an updated list of the companies you’ve worked with and their key contacts. If you’re listed on online casting platforms, ensure your profiles are optimized with well-labeled, high-quality demos.
Additionally, don’t forget the power of direct marketing. Is your website easy to find and navigate? Does it contain industry-relevant keywords? Can potential clients quickly listen to your demos and reach out to you? Make sure your online presence is clear, accessible, and compelling.
If you’re using email marketing, tailor your outreach to each recipient. Personalization matters—nobody likes a generic email blast. Also, stay informed about SPAM compliance laws to ensure your marketing is professional, ethical, and effective.
Marketing is the thing we need most as entrepreneurs, but is often what we think of last.
3. Build Visibility and Engagement
Marketing is all about visibility, and you need to be where your clients are. Engage with your audience on social media, industry forums, and networking events—both online and in person. Too many voice actors limit themselves to voice over forums when they should be engaging with the people who actually hire them. Start by listening to what potential clients need, then provide solutions through meaningful engagement.
Ensure all your online information is accurate and up-to-date. Your website should be the foundation of your marketing strategy, with a clear call to action and easy access to your demos and contact details.
Beyond that, consider content creation as a marketing tool. Since voice actors are their own brand, creating engaging content helps potential clients connect with you. Video content, in particular, is a powerful marketing tool for voice over success. If you’re comfortable on camera, consider starting a YouTube series with helpful industry tips or fun character performances. Or, launch a podcast on a subject you’re passionate about. It doesn’t have to be about voice over—building an audience around any engaging topic increases your visibility and credibility.
Listen Here for more Marketing Success Tips and How To's!
More at VOBOSS.com
Stay Ahead and Enhance Your Voice Over Success Rates
Marketing as an entrepreneur requires dedication, persistence, and creativity. By setting marketing goals and committing to daily growth, you can create a strategy that feels less like a chore and more like an exciting part of your business. Keep learning, stay visible, and consistently put yourself in front of the right people. Your business will thank you for it!
Thanks for reading - Anne
Work with Anne
Anne Ganguzza is a Voice Actor, Coach, Influencer, and award-winning Podcaster & Demo Producer. based in Southern California.
