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AI Voice Over companies are finding their way into the creative industry. Should we as voice actors be worried about them taking away work? Is AI going to take my job? Never fear, here's a surefire strategy to work with them.
So I'd like to dissipate some of this fear that I've been seeing and hearing from people out there about AI or synthesized voices, text to speech, that sort of thing.
My husband happens to work in AI, and I've done a lot of research on it over the years because I'm kind of a self-proclaimed tech-head. What I can tell you is this, that AI voices, synthesized voices, don't have that human reactionary element to them. So the best way that you can compete with these voices is to actually study them. Get yourself educated on the industry and then become as human as you possibly can. Being human means that you understand how to tell a story, you understand how to engage with somebody, you really work on your delivery so that it sounds unpredictable. Because that's half the battle, right? Anytime you create a very consistent pattern, it becomes kind of like white noise in the background and it could even become very predictable. That's something that can cause you to lose them after a while. You want to just kind of keep people on their toes. You want to be able to ebb and flow with the conversation and react, you want to have an emotion tied to the story of the script.
A lot of times with AI in synthesized voices, there isn't an emotion tied to the word. With every word that you speak in a piece of copy or script, you can have an emotion or a nuance of an emotion tied to that. That's something that when we're recording these words or these phrases for text to speech we can't possibly cover all the nuances of emotion. So the possibilities, if you were a statistics student of all the different types of emotions that you could place on a word or a group of words is incredible. There's no way that we're near that now.
That's not to say that we won't get closer to it in the future. However, the best way to evolve and to grow and to continue to be employed if you think that AI voices are going to take your job away is to just educate yourself about them and learn to work and evolve your business so that you can work in that area.
Much love and Keep on rockin' your biz!
XOXO,
Anne
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.
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