Marketing isn’t a one-size-fits-all approach, and relying solely on agents or pay-to-play platforms isn’t enough to build a sustainable voice over career. What happens if those platforms change their pricing, shift their algorithms, or even shut down? You need a proactive, long-term strategy to connect with clients and keep new opportunities coming in. One of the most powerful tools for this? Email marketing.
But before you dive in, it’s essential to shift your mindset about what email marketing is—and how it works for voice over.
1. Email marketing is a long game
If you expect instant bookings after sending a few emails, you’re setting yourself up for frustration. Email marketing is about relationship-building. Some clients may need your services immediately, but most will need to see your name a few times before they remember you. Consistency is key. A well-crafted email strategy ensures that when they do need a voice actor, your name is top of mind.
2. It requires effort—but it’s worth it
Successful email marketing isn’t about spamming inboxes with mass messages. It’s about crafting engaging, personalized content that resonates with your audience. This means researching potential clients, segmenting your email list, and tracking responses. It takes work, but the return on investment can be significant.
3. Get potential clients to request your emails
People engage more with content they’ve chosen to receive. Rather than sending cold emails, build an opt-in email list through your website, social media, or networking. Offer valuable content—such as industry insights, case studies, or a free resource—to encourage potential clients to subscribe. When they choose to receive your emails, they’re far more likely to engage with your content and eventually book you.
4. Cold emailing is different from long-term email marketing
Reaching out directly to potential clients via LinkedIn, Google searches, or industry databases is a smart marketing move, but it’s not the same as a long-term email strategy. Cold emailing is an introduction, a way to make that first connection. Ongoing email marketing nurtures those relationships over time, keeping you on their radar for future projects.
5. Clients may not need you today—but they will eventually
Your email might land in a producer’s inbox today, but that doesn’t mean they have a project for you right now. That doesn’t mean your email didn’t work! A producer may save your email for future reference or remember your name when the right project comes up. Many voice actors book jobs from clients who first heard from them months—or even years—earlier.
6. You own your email list—unlike social media
Social media is great for visibility, but algorithms control who sees your posts. Your thousands of followers won’t necessarily see your updates. Email, on the other hand, gives you direct access to your audience. Even a small, well-maintained email list will have better engagement than a large social media following. Plus, you control your list—no platform changes can take it away from you.
Start Building Your Email Marketing Strategy
There are plenty of tools and strategies to make email marketing easier and more effective. Whether you’re new to email marketing or looking to refine your approach, the key is to stay consistent, provide value, and make real connections.
If you need guidance, I’m here to help. Reach out for help creating an email marketing strategy that works for you and helps you grow your voice over business.
Thanks for reading! - Anne
Work with Anne
Anne Ganguzza is California-based Voice Actor, Voiceover Coach, and award-winning Director & Producer specializing in target-marketed Voiceover Demo Production.
