Here's How to Find the Story Behind Every Script
Every voice over script has a story—even if it’s not obvious at first glance. Whether you’re narrating a commercial, a corporate video, or a medical explainer, your job is to bring the story to life for your listener. But how do you do that? By breaking down five key storytelling elements—characters, setting, conflict, action, and resolution—you can elevate your reads, engage your audience, and create a more authentic performance. Let’s dive into how you can find the story in any script!
Characters: Who’s in the Story?
Every story starts with its characters. The first question to ask yourself is, “Who are the characters in this script?” In voice over, you are often one of the characters, acting as the narrator, the spokesperson, or the voice of a brand. But just as important as your role is understanding who you are speaking to. Are you addressing a busy parent looking for convenience? A tech-savvy professional seeking the latest innovation? A medical specialist who needs critical information?
The more specific you can be about your audience, the stronger your read will be. If you imagine a doctor who specializes in pediatric asthma, your read will naturally adjust to be informative yet compassionate. When you speak with a clear picture of your listener in mind, you create a personal and engaging performance that resonates.
Setting: Where Does the Story Take Place?
Once you know who you are and who you’re speaking to, the next step is to establish the setting. Every script takes place somewhere, even if it’s not explicitly stated. Are you in a doctor’s office explaining a new medical device? At a bustling coffee shop talking about a brand’s latest product? At home, having a heartfelt conversation with a loved one?
Setting the scene helps ground your performance. If you’re picturing a quiet office, your tone might be softer and more intimate. If you’re imagining a fast-paced city street, you might inject more energy into your read. Staying connected to the scene ensures that your delivery remains natural and engaging.
Conflict: What Problem Needs Solving?
Every good story has a problem that needs to be solved. In voice over, that problem is often tied to the product, service, or message you’re delivering. What does your audience need? What challenge are they facing? How can you help?
For example, if you’re narrating a script for a new inhaler, think about the struggles a doctor or patient might have faced with previous options—maybe they were too bulky, too expensive, or not effective enough. By identifying these obstacles, you can emphasize the solutions in the script with sincerity and purpose.
Action: What Happens Next?
Now that you’ve established the problem, it’s time to introduce the solution. This is where the script’s key points come into play. What makes this product or service different? Why should your audience care? What should they do with this information?
Selling with storytelling is far more effective than simply listing product features. Instead of simply saying, “This inhaler is compact and easy to carry,” think about how that detail impacts the listener. “Now, patients no longer have to struggle with carrying bulky inhalers—this sleek design fits right in their pocket.” When you tie features to real-life benefits, your delivery becomes more compelling and authentic.
A great voice actor is a great storyteller—every script has a story, even if it’s not written in words.
Resolution: How Does the Story End?
Every story needs a resolution—even in voice over. Sometimes, the resolution is clear and written directly into the script, like a call to action: “Visit our website today to learn more.” Other times, you may need to infer how the story ends.
Imagine our doctor prescribing the new inhaler to his patients. Picture the patients using it and feeling relieved. Even if those moments aren’t written into the script, visualizing them will shape your tone and attitude, adding warmth and confidence to your read.
Use Storytelling to Take Your Voice Over from Meh to Marvelous
Storytelling isn’t just for audiobooks or animation—it’s the foundation of every great voice over read. By identifying the key elements of a story—characters, setting, conflict, action, and resolution—you can bring scripts to life in a way that feels natural, engaging, and memorable.
Next time you step into the booth, don’t just read the words on the page—tell the story. Your audience is waiting to connect, and your job is to make sure they do.
Thanks for reading - Anne
Work with Anne
Anne Ganguzza is a Voice Actor, Coach, Influencer, and award-winning Podcaster & Demo Producer. based in Southern California.
