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Think about your voiceover demo, does it showcase your range and abilities and still stay within your brand? Your VO demo should have a variety of different styles and intentions, and yet stay true to your abilities and the genre you are working with.
When I produce a demo, it's important to have a variety of different spots that represent the genre that your demo is being produced for. For example, if you have a commercial demo you want to make sure that you have a variety of different industries that hire commercial voiceover represented in that demo. That way if your demo sits on your website or you submit it to a roster there are a multitude of different styles and different industries that your voice is heard in. That way it can attract buyers in that particular market.
The same thing is true for the corporate narration demo. Make sure that you have a variety of industries that hire for corporate narration voiceover and a variety of different styles. So you might have the automotive industry that hires corporate narration to talk about the newest navigation system in the car or the newest hybrid vehicle that they have on their line for the year.
Things that are trending today which would be automotive, healthcare, industrial all of those different types of Voiceover should be represented on your demo. I like to create that demo with the music and sound effects that run underneath them because that probably represents it in a very realistic way as if somebody might hear it on television or hear it as a video on a YouTube channel.
Even E-learning which traditionally most people think is produced dry without any music or sound effects under it, you'd be surprised at the amount of production that can be put under an educational spot to increase engagement. Also, remember that your demo is a marketing piece and that marketing piece wants to showcase your voice in the very best light. So music, sound effects, whatever it is that represents you like the total package is going to be what is effective. Once you get that job whether they produce that with music or not underneath not really something that you need to be concerned about. I want to make sure that you're going to get that job and your demo is going to be that showcase that visual portfolio or excuse me that audio portfolio that is going to showcase your voice in the very best light.
Much love and Keep on rockin' your biz!
XOXO,
Anne
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.
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