Why conversational works, and how you can do it.
Today. I want to talk to you about being conversational. Why is it so popular and why is it so hard to do?
Okay. So about 80 to 90% of the time, I bet you get audition specs that ask for conversational. Read like you're talking to a friend. Why is that conversational reads are so important? Well, for one conversational means that you're engaged in a conversation. Uh, and usually our conversations happen between one person and another person. And so, because we are talking person to person, friend to friend, it becomes a very natural and non-announcing type of a sell because a lot of times we are selling a product when we're being asked to be conversational. And so it's a whole lot more convincing to ask your friend for a product that they recommend versus having someone command authoritatively and announce that this is the product that you should buy. That's where it becomes very popular, a very popular casting spec because it actually works.
Probably nine times out of ten, the audition spec will say to read the copy with a conversational tone. Why is that? And, how do you really do it? In this video, Anne talks about why conversational works, and how you can deliver what the client is looking for.
