INTERNATIONAL PRESENTER & HOST
A popular mentor, coach and a regular trainer for various industry organizations, Anne Ganguzza has over 20 years experience in corporate IT and educational training, consulting for a number of national companies. She is frequently asked to speak on topics including technology, business, social media and internet marketing and voiceover.
Anne is passionate about education and committed to providing you with a voice that can inspire and motivate, and elevate your event to the next level. Her enthusiastic, energetic, and fun personality connects and engages easily with all levels of learners, from students to employees.
THE BUSINESS OF BEING SOCIAL
THE BUSINESS OF BEING SOCIAL
Explore how social commerce can positively impact multiple aspects of your brand and VO business.
Today’s fast-paced digital landscape can be overwhelming! It seems as if everyone is using social media in one form or another. However, the business side of social media is commanding a larger piece of our attention everyday. If you’re already on the social media bandwagon, that’s GREAT!
The question is: Are you just being social, or are you being business social SMART? In this dynamic session, Anne Ganguzza will teach you the difference between the two and how to further grow your business with SMART use of social media.
EMOTIONAL INTELLIGENCE
EMOTIONAL INTELLIGENCE
Learn how to refine and use your Emotional Intelligence to elevate your success – both personally and professionally!
Frustrated by a lack of work? Depressed about the state of your business? Questioning whether you belong in this industry? Jealous of other actors and resentful of their successes? Coming across as desperate and turning people off with your approach?
Anne will cover:
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Keeping your head in the game … ALWAYS.
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The fine line between confidence and arrogance.
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How not to allow other people’s success to get you down or demotivate you.
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Regulating your emotions on Social Media.
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How to not come across as desperate with potential clients and agents.
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How to remain positive in the face of adversity.
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BOSS Confidence building exercises.
SUCCESSFUL NEGOTIATION
SUCCESSFUL NEGOTIATION
Anne will cover:
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Analyze a business opportunity
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Employ effective techniques to communicate with clients about RFPs or project descriptions
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Enhance your confidence about your skills and past successes
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Engage in learning conversations about the goals of a project
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Assess a client’s unstated project needs
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Identify your leverage in a business opportunity
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Prepare to negotiate a fair rate for your services
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Recognize bullying behaviors, and plan for dealing with a bullying situation in a professional setting.
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Manage your emotional responses in stressful negotiations or interview situation
The voiceover industry is estimated to be worth $26 billion dollars – Are you getting your fair share?
If you are a professional talent, you deserve professional rates! Successfully negotiating over six figures in contracts for the 2017 year, Anne Ganguzza brings her years of experience to show you how to BREAK THROUGH to the next level of success and negotiate your way to better rates. You’ll learn the essential skills needed to dramatically improve outcomes and create win-win solutions for all.
THE SOCIAL MEDIA CHALLENGE
THE SOCIAL MEDIA CHALLENGE
The Challenge: Keep up with today's competitive social media landscape without becoming frustrated.
The Opportunity: An integral part of a digitally transformed ecosystem, social media has become a key hub for shaping customer experiences. Entrepreneurs who can keep their finger on the pulse of this exciting wave will reap great rewards by staying ahead of the curve and enjoy substantial business growth in a competitive industry.
Anne will cover:
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Top Social Media Marketing Trends
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How to determine the appropriate social media platform(s) for your business.
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Creating an Effective Social Media Campaign: How to become competitive and WIN utilizing new world marketing strategies.
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How to define and target your IDEAL client and develop a common language that is relevant
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Content Marketing Strategies for Success
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Selling Through Storytelling: Become proficient with messaging and storytelling your brand for optimal marketing effectiveness.
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Learn how to use the “Collect – Connect – Convert” method to hook your ideal client and keep them coming back!
DIGITAL BRANDING STRATEGIES
DIGITAL BRANDING STRATEGIES
If you don’t take charge of your brand, who will?
In today’s fast paced digital marketplace, your business can’t afford to hide behind an impersonal website or generic social card. Branding yourself means making yourself visible, and communicating via all avenues your personal value and what your stand for, with total clarity and consistency.
Customers buy from people, not from a company, at least at the startup stages. In this workshop we’ll discuss ways to effectively evolve your brand to achieve optimal business growth and success.
Anne will cover:
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Permission Based Branding
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Tips to Help You Discover and Create Your Personal Brand
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Brand Discovery Drill
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Taking Charge: Brand Standing in Digital Disruption
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Brand Immersion
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Authentic equals passion (and passion is everything)
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Strategic Brand Association
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Proper Care and Feeding of your Brand
KNOW YOUR WORTH
KNOW YOUR WORTH
You should be getting paid what you deserve as a voiceover artist.
Anne brings over 20 years of expert corporate and educational training to the conversation, helping you perfect your business acumen. She'll take to the stage and motivate you into standing your ground and getting what you’re owed.
Providing insightful details about industry voiceover rates, Anne helps artists throughout any stage of their career understand the rates they should be charging and practical ways that they can make sure they get what they deserve, every time.